LAGOS • ACCRA • ABUJA • PARIS • EST. 2022

MUSIC
+
EVENTS
+
CULTURE

EXPLORE OUR ECOSYSTEM ➔ VIEW EVENTS
TRUSTED BY

BRAND PARTNERS

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greyapple

Proprietary Ticketing for the Future

DISCOVER GREYAPPLE ➔
Greyapple Logo

THE CRUISE ROOM

ENTER THE LAB
BREAK THE RULES
ABOUT US

WHO WE ARE.

  • Youth-focused culture and media platform.
  • Built at the intersection of music, lifestyle, and brand engagement.
  • Focused on creating scalable experiences and modernising the music culture.
[ STRATEGIC EDGE // EXECUTIVE MOATS ]
// COMPREHENSIVE MARKET DOMINANCE

Why We Win.

[ 01 // CULTURAL DISTRIBUTION ]

By The Youth, For The Culture

We don't need focus groups to understand Gen Z—we are Gen Z. From underground campus circuits to the bleeding edge of nightlife and digital spaces, we dictate the pulse of African culture because we live it every single day.

THE UNFILTERED VOICE OF THE NEXT GENERATION
[ 02 // ECOSYSTEM POWER ]

360° Execution Capability

We combine live event production, music talent incubation, brand marketing campaigns, and proprietary tech infrastructure into a single, high-impact operational powerhouse.

100% IN-HOUSE PRODUCTION & TECH
[ 03 // STRATEGIC MOAT ]

Raw Culture, Built to Scale

We aren't just putting on shows. By combining our raw connection to the streets with GreyApple’s heavy-duty tech and data infrastructure, we turn cultural moments into massive, continent-wide movements.

POWERED BY GREYAPPLE TECH
LIVE FEED // IMPASSE DIDEROT, PANTIN

234 in
PARIS

COLLAB: 234 AFRICA x PIANO AFTER DARK (PVW) × DIVINE
ATTENDANCE: 900+ CONFIRMED
STATUS: MISSION ACCOMPLISHED

Bringing the sound of Africa to the streets of France, we threw a massive block party for fete de la musique weekend in partnership with our collaborators, uniting hundreds of people and officially planting our flag in Europe.

ACCESS ARCHIVE DOSSIER ↗
ATTACHMENT // FETE-PARIS.JPG
Paris Flyer
ENCRYPTED ASSET
// TARGET LOCKED: PARIS // TARGET LOCKED: PARIS // TARGET LOCKED: PARIS // TARGET LOCKED: PARIS // TARGET LOCKED: PARIS // TARGET LOCKED: PARIS // TARGET LOCKED: PARIS // TARGET LOCKED: PARIS
02. CAMPUS INNOVATION ARCHITECTURE — LEKKI, LAGOS

234×PAU

OFFICIAL UNIVERSITY LAB

We were officially tapped by Pan-Atlantic University to architect and execute the ultimate Freshers' Party. We didn't just show up to the campus, we were trusted to bring the heat, set the standard, and deliver an unforgettable student experience from the ground up.

2.2K+ CREATIVES
01 ACTIVE NODE
100% IMPACT
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